Philko Cospharm participates in CICON ASEAN 5+ and Super Talent Season 23 in Vietnam, strengthening its network of cooperation

Vietnam's continued participation in CICON ASEAN 5+ and Super Talent Season 23 strengthens the global K-beauty promotion platform.

Philko Cospharm participated in CICON ASEAN 5+ and Super Talent Season 23 events held in Vietnam, and conducted cultural and beauty fusion promotional activities to raise global awareness as a premium K-beauty brand.

Philko Cospharm participated as a corporate promotional partner at "CICON ASEAN 5+" and "Super Talent of the World Season 23," global cultural and fashion convergence events held in Ho Chi Minh City, Vietnam.

"Super Talent" is an international stage where models, creators, and artists from around the world participate. Beyond simple product displays, the event aims to promote K-beauty by focusing on brand sensibility and image experiences. Philko Cospharm confirmed its brand awareness and market expansion potential through on-site activities such as operating a skin booster and high-performance cosmetic product experience zone, networking with global influencers and beauty creators, and screening a brand story introduction video. Furthermore, Philko Cospharm signed four MOUs with local companies on-site, laying the groundwork for practical cooperation in entering the Vietnamese and Southeast Asian markets.

Based on this collaboration, Philko Cospharm plans to strengthen its localization strategy and partnership network in Vietnam and continue to expand the competitiveness of K-beauty in the global market.